Kid Cudi is embracing his Big Bro Scott persona for a forthcoming digital series.
Wave Sports & Entertainment is set to team with the entertainer for Big Bro With Kid Cudi, which launches its first episode April 1, The Hollywood Reporter has exclusively learned.
The weekly series will see the entertainer, whose real name is Scott Mescudi, transform into Big Bro Scott to offer the kind of perspective that one could expect from an older sibling as he interviews friends, collaborators, rising artists and legendary figures. Kylie Jenner makes only her second-ever podcast appearance for the premiere episode of the project that encourages visitors to discuss the sparks, shifts and stories that stand out from their path.
“This show fucks hard,” Kid Cudi says in a statement. “Real hard. Get with it, baby!” The series’ trailer can be seen below.
In addition to designing the show’s set at Wave’s Los Angeles-based studio, the star also recorded and produced the original theme song. After premiering April 1, Big Bro With Kid Cudi will debut new episodes every Wednesday on YouTube, Spotify, Apple and other podcast platforms.
“At Wave, we build our shows around talent with a distinct point of view and a genuine connection to their audience,” says Wave Sports & Entertainment director of original content John Fontanelli. “Cudi is a singular creative visionary known for pushing boundaries and transcending mediums. Big Bro is a continuation of his fearless pursuit of self-expression, and exactly the kind of bold, personality-led series we’re proud to champion, marking an exciting new chapter for our Originals slate.”
Additionally, Adobe Acrobat joins Big Bro With Kid Cudi as an official partner. Acrobat’s PDF Spaces will provide an extension of the show, offering fans an interactive experience in taking an in-depth look at the stories and creative vision behind the episodes.
Wave’s other programming includes Not Gonna Lie with Kylie Kelce, House of Maher with Ilona Maher, Almost Athletes with Dude Perfect and 7PM in Brooklyn with Carmelo Anthony.
The new series debuts amid a busy stretch for Kid Cudi. The Grammy Award-winning musician released his 11th studio album, Free, in 2025 and is set to kick off the North American tour Rebel Rangers next month. As an actor, his recent feature credits include Trap and Happy Gilmore 2.
