Warner Music Group and Netflix are teaming to produce documentaries on the music company’s roster of artists and songwriters, the companies announced Friday.
“The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world,” WMG CEO Robert Kyncl said in a statement.
The companies described the partnership an exclusive multiyear first look deal, and Warner is partnering with Unigram as the production arm on the content.
The move reflects an increased in interest in music documentaries that has surfaced in recent years as artists and their teams have sought out more ways to give fans a deeper look at their music and lives while maintaining a sense of control over their narrative.
There’s no shortage of potential content to mine from, as WMG is home to some of today’s biggest stars including Dua Lipa, Ed Sheeran, Bruno Mars, Charli XCX and Zach Bryan, along with longtime stalwarts including Madonna, Neil Young, Led Zeppelin, Joni Mitchell and many more.
For Netflix, the deal reflects a bigger buy-in for music content. Most recently, the company partnered with Harry Styles to air the pop star’s one night only hometown show in Netflix to celebrate his newest album Kiss All The Time. Disco, Occasionally.
“We’ve seen how music inspires incredible fandom on Netflix,” the company’s VP of Documentary Films & Series Adam Del Deo said in a statement. So we’re excited to partner with Warner Music Group and the best-in-class artists they work with to bring even more indelible music storytelling to our members.”
