Powerhouse digital creators rep Rebecca Rusheen has joined Hollywood entertainment and sports agency Creative Artists Agency as an agent in its Creators division.
Rusheen started out in 2019 with Abrams, which later became A3 Artists Agency. She moved to the Gersh Agency in 2024 when it acquired A3’s digital and non-scripted divisions.
During that time, she has grown the brands of digital creators turning Internet fame into successful media careers. That includes TikTok star Reece Feldman, Hollywood’s go-to Gen Z whisperer after having created content for Barbie, Indiana Jones and the Dial of Destiny, Fast X, Cannes, the Golden Globes and the Oscars.
Feldman’s short film Wait, Your Car? starring Whitney Peak, Ruby Cruz, Minnie Mills and Noa Fisher, premiered in Cannes. Rusheen also repped Yesly Dimate, getting the TikTok and Instagram star ready for Hollywood acting roles in the romantic comedy Before We Begin and the crime thriller Eugene the Marine, as well as becoming the influencer face for Calvin Klein, Dior, Gucci, and Miu Miu.
Rusheen joins CAA as the fast-growing creator economy continues to drive Hollywood as its digital disrupters and brand builders fuel studio talent pipelines, drive marketing strategies and redefine who becomes a star.
“Rebecca is a highly respected and forward-thinking agent, renowned for her sharp instinct in identifying exceptional talent and strategically guiding ambitious, multi-hyphenate careers to long-term success. We are thrilled to have her join our growing team and excited to see the impact she will undoubtedly make at CAA, and across our industry,” CAA’s Brent Weinstein, a member of the agency’s senior leadership team overseeing the Creators division, said in a statement.
CAA Creators represents digital video and audio creators amid brand marketers, companies and investors behind the creator economy as it reaches into film, TV, publishing, consumer products and live touring.
CAA Creators represents leading creators like Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. In the last year, the division signed new creators like Dhar Mann, Jesser & Bucketsquad, Mythical Entertainment’s Rhett & Link, Deestroying and Airrack.
