Snapchat is entering the awards game.
The social media platform is hosting its first Snappys Awards Show, honoring breakout creators across entertainment, comedy, music, sports and beauty. The Snappys will take place on March 31 at Snap‘s Santa Monica headquarters, welcoming a variety of influencers, industry leaders and special guests. Comedian and creator Matt Friend will host, and DJ Khaled will be presented with the Lifetime Achievement Award, recognizing his impact and influence as a creator, artist and entrepreneur.
“Snapchat has always been the place where I can be completely myself — it’s where some of the most creative, original voices are building real communities every single day,” Friend said in a statement. “I’ve grown up on this platform, so getting to host The Snappys Awards Show and celebrate the creators who are shaping comedy, music, sports and everything in between feels full circle. It’s going to be a night that’s very Snapchat: unexpected, unfiltered and all about Snap Stars.”
Categories at the show will include recognition for breakout creator, storyteller, collaboration, comedy, and cultural impact, as Jim Shepherd, Snapchat’s head of content partnerships, says, “The Snappys Awards Show is a reflection of how powerful the creator community on Snapchat has become. The Snap Stars we’re honoring aren’t just entertaining audiences — they’re driving conversations, building businesses and shaping culture. This show represents our long-term commitment to giving creators meaningful recognition and real opportunity as they continue to define what’s next.”
Snapchat is the latest social giant to launch its own awards celebration; TikTok held its inaugural U.S. show in December, handing out 14 awards to top creators in a live show at the Hollywood Palladium. And in the fall, Instagram announced its own awards program Rings, which will honor 25 of its top creators with both physical and digital rings, selected by a panel of judges that includes Spike Lee, Marc Jacobs and Instagram head Adam Mosseri.
Snapchat is also coming off of some major growth in Q4, particularly from its Snap Star program, which allows influencers to make money from their content on the platform. That led to a more than 40 percent year-over-year increase in the number of creators posting content on Snapchat in the last quarter of 2025.
