Watch out, Montreal! The Black Mirror Experience is coming! Launching in May at location-based virtual reality (VR) Infinity Experiences in the Canadian city, the 60-minute “immersive experience blending physical space and VR” is based on hit drama series Black Mirror and produced by Banijay Live Studio, part of Banijay Live, in partnership with VR studio Univrse.
Additional locations will be unveiled soon. The Black Mirror Experience accommodates groups of up to six participants ages 12-plus.
“The all-new experience is inspired by the award-winning dark, satirical TV anthology, which explores humanity’s uneasy relationship with technology,” explained Banijay Live, part of Banijay, which recently struck a mega-merger deal with All3Media. “Blending sci-fi and social commentary, Black Mirror, a Banijay Entertainment format, which resides on Netflix, has earned 29 major awards (including nine Emmys and four BAFTAs) across seven seasons, captivating over 3.3 million global subscribers and 86 million social views.”
Explained the company about the Black Mirror immersive experience: “With each of Black Mirror’s episodes holding a mirror up to our relationship with technology, showing how our digital choices shape society, this first-of-its-kind experience will force visitors to make these same choices. Groups are invited to the exclusive opening of Phaethon’s showroom – a tech giant about to unveil its most ambitious creation yet: LifeAgent, a robot designed to simplify your life, understand your desires, and help you become your best self. At first, everything feels seamless. Reassuring. Almost perfect. Until it doesn’t…”
Banijay Live CEO François De Brugada
Courtesy of Banijay
The Black Mirror Experience is the first offering from Banijay Live Studio, a Banijay unit tasked with turning Banijay Entertainment’s intellectual property (IP) into location-based entertainment experiences. Said François de Brugada, CEO of Banijay Live: “We’re expanding Banijay Entertainment’s relationship with the screen into real-world experiences. Banijay Live Studio is making its public debut with The Black Mirror Experience, a ‘never-before-seen’ location-based VR experience that encapsulates all the cultural relevance of Black Mirror and brings fans into the story.”
Tristan Desplechin, producer at Banijay Live Studio, said that his team’s focus is on turning IPs into experiences “that you can only live in-person,” adding: “Black Mirror is the perfect starting point – a universe that is as thought-provoking as it is cinematic. Working with Univrse, we have built something that doesn’t just extend the franchise – it redefines what location-based entertainment can be.”
David Bardos, director and founder at Univrse, said the collaboration required technology “that has never been seen before in the location-based entertainment sector,” touting the creation of “a new standard for what this industry can achieve – technically, narratively, and experientially.”
Created by Charlie Brooker, Black Mirror‘s seventh season debuted on Netflix in April 2025, produced by Broke & Bones, with Brooker, Jessica Rhoades and Annabel Jones as executive producers. The show brand is represented by Banijay Rights.
