Tubi, the free ad-supported streaming platform owned by Fox Corp., is continuing to double down on creator-led content.
The latest deal? A partnership with TikTok, which will give selected creators on that platform a pathway to developing their own shows for Tubi.
Here’s how it will work: TikTok will work with Tubi to identify creators, and an initial cohort will be invited to the incubator program this summer. The shows, both scripted and unscripted, will debut exclusively on Tubi, with TikTok leveraging its Spotlight program to drive its users to the platform.
Ultimately, it will give participating creators a chance to hone their skills in longer-form content, something that many of them are eager to do.
“Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, GM of creator programs and executive VP of business development at Tubi. “TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale. This partnership allows us to work with successful TikTok creators who are ready to take the next step creatively, expanding their fandoms to new audiences on Tubi and bringing Tubi fans more stories they can’t find anywhere else.”
“TikTok is committed to empowering creators on our platform and throughout their career journey,” adds Dawn Yang, global head of entertainment partnerships at TikTok. “Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more opportunities to expand their audiences, tell bigger stories, and turn their creativity into lasting impact.”
Tubi has been particularly aggressive in the creator space, inking licensing deals with creators like MrBeast, Alan’s Universe, Jomboy Media, and CelinaSpookyBoo, and more recently picking up original creator-led slates and feature films.
