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Bethenny Frankel swears Loving Tan self-tanner is ‘foolproof’


Bethenny Frankel’s practically a glow pro.

From posing in a bikini for the Sports Illustrated Swimsuit Issue to walking the runway at Paris Fashion Week, the star is no stranger to sporting a flawless (and sunless) tan.

So when she named Loving Tan 10 Minute Express as one of her top products of the month, we immediately took note.

“I love a self-tanner that’s actually foolproof — and this is the one,” she wrote on Instagram of the bronzing body mask, which, true to its name, only needs to be applied for 10 minutes before you can rinse it off.

Loving Tan 10 Min Express Self-Tanning Smoothing Body Mask in a tube and box.
Loving Tan

“The tan develops over 24 hours and it doesn’t look orange or smell like a hot dog,” Frankel added of the results.

She’s not the only famous fan of Loving Tan; celebrity spray tan artist Guy Cory recently teamed up with the brand on the launch of the fast-acting formula.

“[Celebrities] need something quick, and I think this is changing the game,” he told Page Six Style in February.

The LA-based pro has used Loving Tan products on celebrity clients like Sydney Sweeney and Zara Larsson for everything from the Met Gala to the Grammys.

Paige DeSorbo’s also a brand fan, having once said on Amazon Live, “My No. 1 is Loving Tan.”


Sydney Sweeney at the 2025 Met Gala, wearing a black sequined dress with a chest cutout and a gold brooch, with artfully curled baby hairs.
Sydney Sweeney’s go-to spray tan artist, Guy Cory, used Loving Tan on her for the Met Gala. Getty Images

Zara Larsson performing onstage at the 68th GRAMMY Awards Premiere Ceremony, wearing a shimmery golden two-piece outfit with spiky protrusions.
Zara Larsson’s also gotten red carpet-ready with the brand’s bronzing formulas. Getty Images

Alix Earle, Tate McRae and Kacey Musgraves have used the brand’s best sellers over the years, too — and you needn’t have a spray tan artist on payroll to try them out yourself.


Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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