Nara Smith — the model and creator who has gained a massive following for her content that combines fashion, cooking and an elevated lifestyle — has signed with Range Media Partners in all areas.
Smith began her career as a model but gained over 17 million followers across TikTok and Instagram after she started making elaborate meals in an even more elaborate wardrobe. Her stylized content, which includes videos of her making everything from roast chickens to Play-Doh while adorned in designer couture pieces, is now covered breathlessly in publications and by the Internet, at large. Smith has been profiled by GQ, The New York Times and WWD.
“Nara is a dream client, a true multi-hyphenate with a distinct point-of-view and strong business acumen. She has an incredible ability to bridge fashion, homemaking and aspirational storytelling in a way that feels both modern and entirely her own,” said Eman Redwan, managing partner at Range and co-head of Range Digital, of the signing.
In fashion, she has worked with brands that include Miu Miu, Schiaparelli and Calvin Klein, in addition to Reformation, where she partnered for a clothing line collaboration last year. In food, Smith launched a limited-edition roasted garlic oil created in collaboration with Algae Cooking Club.
It was announced this week that Smith is readying for the release of her first cookbook, Homemade, due out via Harper Collins on Oct. 13. The cookbook features 85 from-scratch recipes, drawing subtle influence from her multicultural upbringing. (Smith was raised in Frankfurt by a South African mother and German father, and now lives in the United States.)
Redwan added, “Through the intersection of her luxury aesthetics and everyday storytelling, I believe Nara is shaping a new blueprint for the modern lifestyle creator.”
Smith continues to be represented by Myman Greenspan.
