[ad_1]
One of the biggest names in movie marketing is stepping away from the trailers game and laying off staff.
Trailer Park Group, the long-standing, Clio Award-winning marketing agency behind trailers and key art on movies including Christopher Nolan’s Interstellar and The Dark Knight Rises, Marvel Studios’ Guardians of the Galaxy and Captain America: Civil War and such TV shows as Netflix’s Stranger Things and Wednesday, has shuttered several key divisions and reorganized others, according to multiple sources.
The company is shedding about 150 positions, according to sources. Its employment numbers fluctuate but at last count employed about 1,100 people globally.
Its traditional trailer-making division in the U.S. is closing while other audio-visual components are being trimmed or moved under other portfolios. The company’s office in Hollywood is shutting, with the U.S. hub now shifting to its office in Woodland Hills. The moves will be ongoing for the next two months, according to sources.
TPG, which runs divisions in London and Mumbai, will continue to operate Art Machine, which handles non-trailer marketing; Dark Burn Creative, the video games marketing silo; and Next W, a 360 marketing agency in the U.K., among several other divisions. Mirada Studios, a production company absorbed by TPG in 2016, is also being scrutinized and could be divested in the coming months.
In a statement to The Hollywood Reporter, TPG said confirmed the hit to its film trailer and integrated services business.
“Trailer Park Group recently announced it is undergoing a strategic restructuring of its film trailer and integrated services business,” a company spokesperson emailed. “Portions of our remaining AV work will be reallocated under other Trailer Park businesses including Dark Burn Creative. Art Machine will now house specific personnel and functions of our integrated services with digital and social content. In addition to Dark Burn Creative and Art Machine, more of our resources will shift to MXW Studios and White Turtle Studios.
The company continued, “Moving forward, our company will be smaller in its footprint, but more focused in its impact, with great leaders, strong teams, and outstanding work product. Focusing on these businesses and their best-in-class capabilities will allow us to maintain our independence and better position ourselves for future growth.
“We remain fully open for business, and we believe these changes reaffirm Trailer Park Group’s commitment to creating bold, standout work across multiple disciplines. We are confident this positions us for a sustainable future in the long-term.”
The layoffs and restructuring comes less than a year after the firm reorganized its leadership and brought new executives into its ranks.
Erika Anaya, Joshua Rogers and Jill Gershman were named creative directors and SVPs last summer, working under president of creative and production services Pete Callaro and CEO David Messinger.
“We’ve moved from a single-leader model to shared creative leadership, with a structure that supports collaboration, unlocks potential, and builds toward what’s next,” said Callaro at the time.
That move was in response to an exodus of co-president Kelly Adelman and executive creative director Adam Finkelstein, who earlier in 2025 left to co-found rival marketing firm Requiem, quickly landing work from Universal, Netflix, Warner Bros., Disney, Sony and Lionsgate, among others.
Sources say Trailer Park’s layoffs came down to it bleeding talent from its ranks and losing contracts in the last few years.
“Those two go hand in hand,” said one source.
Sources note that the trailer business is built on relationships, in which specific employees had sway at various studios. When those employees left, the work dried up and competing houses have risen up to take over work.
Trailer Park launched in 1994, and historically took on some jobs that might not generate huge profits because of the time and energy it took to produce the material, but which were good for building relationships and brand recognition. For instance, cutting a Nolan trailer is complex and takes an enormous amount of time, one marketing insider noted, but helped bring in other business.
Trailer Park was the largest entertainment marketing firm in the space, thanks to its longevity and to a 2007 merger with rival agency Art Machine. Recent campaigns include work on the upcoming Star Wars movie The Mandalorian and Grogu and and Universal’s Wicked For Good.
Aaron Couch contributed to this report.
